PRIVACY POLICY

1. INTRODUCTION 

 This Privacy Policy explains how BELORA UK ("we", "us", "our", or "the Company") collects, uses, stores, and shares your personal information when you visit or make a purchase from our website at [website URL] (the "Website"). We are committed to protecting your privacy and ensuring that your personal information is handled in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this Privacy Policy carefully to understand our practices regarding your personal information. 

 2. INFORMATION WE COLLECT 

 We collect and process the following categories of personal information: 

 2.1 Device Information When you visit the Website, we automatically collect certain information about your device and your visit, including: 

 a) Technical information: 

 - Internet Protocol (IP) address 

 - Web browser type and version 

 - Operating system 

 - Time zone setting 

 - Device type and identifier 

 b) Usage information: 

 - Individual web pages or products viewed

 - Websites or search terms that referred you to the Website 

 - How you interact with the Website 

 - Date and time stamps of your visit 

 - Clickstream data We refer to this automatically collected information as "Device Information".

 2.2 Order Information When you make a purchase or attempt to make a purchase through the Website, we collect the following information: 

 a) Contact details: 

 - Full name 

 - Email address 

 - Telephone number 

 b) Delivery and billing information: 

 - Billing address 

 - Delivery address 

 c) Payment information: 

 - Payment card details (processed securely through our payment service provider) 

 - Transaction details We refer to this information as "Order Information". 

 2.3 Marketing and Communications Information With your consent, we may collect information about your marketing preferences and how you wish to receive communications from us. 

 2.4 Collective Reference When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information, collectively. 

 3. HOW WE COLLECT YOUR INFORMATION 

 We collect your personal information through the following methods: 

 3.1 Technologies for Device Information 

 a) Cookies Cookies are small data files placed on your device or computer that often include an anonymous unique identifier. For detailed information about cookies and how to manage or disable them, please visit www.allaboutcookies.org or refer to your browser's help section. 

 b) Log Files Log files track actions occurring on the Website and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps. 

 c) Web Beacons, Tags, and Pixels These are electronic files used to record information about how you browse and interact with the Website. 

 3.2 Direct Collection We collect Order Information directly from you when you make a purchase or create an account on our Website. 

 4. LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION 

 We process your personal information on the following legal bases: 

 a) Contractual Necessity: To fulfil our contract with you when you place an order through the Website. 

 b) Legitimate Interests: To operate, improve, and optimise our Website and business operations, including fraud prevention, security, and marketing (where we have balanced these interests against your rights). 

 c) Consent: Where you have given us explicit consent to use your personal information for specific purposes, such as marketing communications. 

 d) Legal Obligation: To comply with applicable laws and regulations. 

 5. HOW WE USE YOUR PERSONAL INFORMATION 

 We use your personal information for the following purposes: 

 5.1 Order Processing and Fulfilment 

 a) Processing your payment information 

b) Arranging delivery of your order 

c) Providing you with invoices, order confirmations, and delivery updates 

d) Communicating with you regarding your order

 5.2 Customer Service and Support 

a) Responding to your enquiries and requests 

b) Providing customer support 

c) Resolving complaints or disputes 

 5.3 Fraud Prevention and Security 

 a) Screening orders for potential risk or fraud 

b) Protecting the security and integrity of our Website 

c) Preventing unauthorised access or malicious activities 

 5.4 Marketing and Communications (with your consent) 

 a) Sending you information about our products or services

b) Providing you with promotional offers and updates 

c) Delivering targeted advertisements or marketing communications that may be of interest to you 

 5.5 Website Improvement and Analytics 

 a) Analysing how customers browse and interact with the Website 

b) Generating analytics to improve and optimise the Website

 c) Assessing the success of our marketing and advertising campaigns 

d) Conducting research and statistical analysis

 6. SHARING YOUR PERSONAL INFORMATION We may share your personal information with the following categories of third parties: 

 6.1 Service Providers We share your personal information with third-party service providers who perform services on our behalf, including: 

 a) Payment processors 

b) Delivery and logistics providers 

c) Email service providers 

d) Marketing and advertising partners 

e) Website hosting and maintenance providers 

f) Analytics providers 

g) Customer service platforms 

 6.2 Legal Requirements We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (such as a court or government agency). 

 6.3 Business Transfers In the event of a merger, acquisition, reorganisation, or sale of assets, your personal information may be transferred to the acquiring entity. 

 6.4 Consent We may share your personal information for any other purpose with your explicit consent. 

 7. INTERNATIONAL TRANSFERS 

 Your personal information may be transferred to, stored at, and processed in countries outside the United Kingdom and the European Economic Area (EEA), including Canada and the United States of America. Where we transfer your personal information outside the UK or EEA, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws. These safeguards may include: 

 a) Standard contractual clauses approved by the UK Information Commissioner's Office or the European Commission 

b) Transfers to countries that have been deemed to provide an adequate level of data protection 

c) Other lawful transfer mechanisms 

 8. BEHAVIOURAL ADVERTISING AND MARKETING 

 8.1 Targeted Advertising We use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. This includes using Device Information to deliver personalised advertisements across various platforms. 

 8.2 How Targeted Advertising Works Targeted advertising uses information about your browsing habits to display advertisements tailored to your interests. For more information about how targeted advertising works, please visit the Network Advertising Initiative's educational page at www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

 8.3 Opting Out of Targeted Advertising You can opt out of targeted advertising through the following methods: 

 a) Platform-specific opt-outs: - Facebook: www.facebook.com/settings/?tab=ads - Google: www.google.com/settings/ads/anonymous - Microsoft Advertising: advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

 b) Industry opt-out tools: - Digital Advertising Alliance: optout.aboutads.info - Network Advertising Initiative: optout.networkadvertising.org - European Interactive Digital Advertising Alliance: www.youronlinechoices.eu 

 c) Browser settings: You may also adjust your browser settings to block or limit cookies and similar technologies. Please note that opting out of targeted advertising does not mean you will no longer receive advertisements; it means the advertisements you see will be less relevant to your interests. 

 9. DO NOT TRACK SIGNALS Please note that we do not currently alter our Website's data collection and use practices in response to Do Not Track signals from browsers, as there is no universally accepted standard for how to respond to such signals. 

 10. DATA RETENTION We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically: 

 a) Order Information is retained for as long as necessary to fulfil your order and for a reasonable period thereafter to handle any queries, complaints, or legal obligations. 

 b) Marketing information is retained until you withdraw your consent or unsubscribe from our marketing communications. 

 c) Device Information is typically retained for a shorter period, as determined by the specific technology used and our legitimate business needs. When we no longer need your personal information, we will securely delete or anonymise it in accordance with our data retention and disposal policies. 

 11. YOUR RIGHTS Under applicable data protection legislation, you have the following rights regarding your personal information: 

 11.1 Right of Access You have the right to request access to the personal information we hold about you and to receive a copy of that information. 

 11.2 Right to Rectification You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. 

 11.3 Right to Erasure You have the right to request that we delete your personal information in certain circumstances, such as when: 

a) The information is no longer necessary for the purposes for which it was collected 

b) You withdraw your consent (where processing was based on consent) 

c) You object to the processing and there are no overriding legitimate grounds 

d) The information has been unlawfully processed 

 11.4 Right to Restriction of Processing You have the right to request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of the information or object to the processing. 11.5 Right to Data Portability You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller. 

 11.6 Right to Object You have the right to object to: 

a) Processing based on legitimate interests 

b) Direct marketing (including profiling for marketing purposes)

c) Processing for scientific, historical research, or statistical purposes 

 11.7 Right to Withdraw Consent Where we process your personal information based on your consent, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

 11.8 Right to Lodge a Complaint You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO at: Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Telephone: 0303 123 1113 Website: www.ico.org.uk 

 11.9 Exercising Your Rights To exercise any of these rights, please contact us using the contact details provided in Section 15 of this Privacy Policy. We will respond to your request within one month, although this period may be extended in certain circumstances. 

 12. COOKIES POLICY 

 For detailed information about the specific cookies we use, how long they remain on your device, and how to manage your cookie preferences, please refer to our separate Cookies Policy [link to be inserted] or adjust your browser settings. 

 13. SECURITY 

 We implement appropriate technical and organisational measures to protect your personal information against unauthorised or unlawful processing, accidental loss, destruction, or damage. These measures include: 

 a) Encryption of data in transit and at rest 

b) Regular security assessments and audits 

c) Access controls and authentication procedures 

d) Staff training on data protection and security 

e) Secure payment processing through reputable third-party providers However, please be aware that no method of transmission over the internet or electronic storage is completely secure. Whilst we strive to protect your personal information, we cannot guarantee its absolute security. 

 14. CHILDREN'S PRIVACY Our Website is not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our systems. 

 15. CHANGES TO THIS PRIVACY POLICY We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make significant changes, we will notify you by:

 a) Posting the updated Privacy Policy on this page with a new "Last Updated" date 

b) Sending you an email notification (if we have your email address) 

c) Displaying a prominent notice on our Website We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of the Website after any changes to this Privacy Policy constitutes your acceptance of the updated policy. 

 16. CONTACT INFORMATION If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, or if you would like to exercise any of your rights, please contact us: By Email: support@belora.co.uk 

Data Protection Enquiries: For specific data protection enquiries, you may also contact us at the above address, marking your correspondence "Data Protection Enquiry". We aim to respond to all enquiries within a reasonable timeframe and no later than one month from receipt of your request.